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Linkage to either the mobile banking location on your web site or to The key with any email campaign, however, is providing a direct Someīanks are even targeting customers who use the branch extensively forĬheck deposits, promoting the remote deposit capture function of mobileīanking. Or customers doing a large number of balance inquiries monthly. Since customers almostĪlways have their phone with them when visiting a branch, this isĪnother channel where QR codes can be very effective, especially onīrach POS materials and transaction receipts.Īn email campaign is a great way to target online banking customers Or address any concerns the customer may have. Have dialogue with the customer around the advantages of using mobileīanking as well as providing a great opportunity to answer any questions The benefit of any branch-based promotion is the ability to
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There are obviously many ways to promote the download of a mobileīanking app in a branch as well as many ways to offer incentives toĮither the customer and/or branch employees for the completion of aĭownload. Statement messages or branch promotions as done by SunTrust. In addition, statement inserts are a low-cost way to reinforce Chase bank does this very effectively,Īutomatically directing customers to the correct app store for theirĭevice.
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Scan the code immediately or do so later when they reference the receiptĪnother very inexpensive, yet effective method of promoting mobileīanking using QR codes in on customer statements or on the envelopes of To the more advanced smartphone user while being a perfect way toĮlectronically link to the appropriate app. On the ATM screen as many banks do, but they also included a QR code at Not only did they encourage sign-up for mobile banking One of the best ways mobile banking has been promoted comes fromįifth Third Bank. The sign-up and utilization of the mobile channel that can help reduceĬosts and potentially generate revenue.
How can financial marketers use the multiple communication channelsĪt their disposal to promote channel migration? How do we encourage both To migrate transactions and inquiries to your customer’s mobile devices? By Jim Marous Are you using all of the channels possible Mobile banking have experienced an average adoption rate that is twiceĪs high as those that don’t. To research from Fiserv, financial institutions that actively market